Topic: “SEO for Specialty Content”
Ready for Panel 2? We’ll keep the liveblog style of post so refresh on occasion for updated content.
SEO is important for blogging. We go up against many different sources that have a lot more money to throw at advertising. We have to back up our awesome content with strategies to increase traffic.
Shout out to Maj Pain and Blackfive on the slides!
First topic is about users. Look at the top titles that send traffic to your site and also key words. Also look at SEM Rush to gain more ideas of what is being searched. Dumping these results into Adwords will give more insight into what people are looking for in search engines. A good idea would to make your blog post and tags use the most searched words.
Addict-o-matic will show what’s on Twitter, Ask.com, WordPress, and many other sites. Google Insights will also show the history of topics to give an idea if what is being searched. Using the historic data of Google Insights and Addict-o-matic will let you know the likelihood of your post to be picked up by Google (I’m going to use Google as a reference to any search engine) and ranked high. Another tool is Scribe SEO. Scribe has in you input data about the post (title, body, etc) and will then let you know how relevant that post is to a keyword you want Google to give you a high ranking.
Content linking back to content makes a difference. If you’ve talked about a topic in the past, mention in the current post. Not every user visiting your blog has a regular reader. Refer them to your past articles.
Don’t go to a blog looking to post links in your comments. Build a relationship with that blog and then drop a link to your blog. You’re adding to that community as along as you keep it relevant.
Google Alerts is another great tool to know who is saying what about a topic. You can watch as people mention topics you write about and then build a relationship to pitch it to other blogs. Building a relationship with that blog will help.
Another tool is Timely to help schedule Tweets. Inputting a tweet will help you time your tweet based on the best time of day to push that content based on replies, mentions, retweets, etc.
Promote your content using Twitter. There are many tools that can push your newest blog post. Not everyone is a power user, so you may need to mention your newest information several times a day. Use different methods to promote that information as well. Reword, mix it up a bit to not annoy those power users.
So I just realized that Ewan Spence is in this panel. CJ and I interviewed him at BWE Vegas in 2008! I got totally distracted from the panel because I recognized him. Back to paying attention.
Another tool suggestion. Tynt looks back before the big social networking when we emailed things we wanted to share. Installing tynt will create links to your site when someone uses the good ole copy+paste share method.
Questions and answers are moving a bit fast for me to be able to put here. Video will come at some point as long as the camera kept recording. It’s at the other end of the table from me.
